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SERVICE 01
GOOGLE ADS / PPC
Google Ads puts you in front of people the moment they are searching for what you offer. For sports businesses whether that is event tickets, memberships, equipment or coaching that intent-driven moment is incredibly powerful. We build and manage campaigns that convert clicks into customers.
WHAT IS INCLUDED
EVERYTHING YOU NEED FROM PAID SEARCH
Search Campaigns
Capture high-intent searches from people actively looking for your sport, event, product or service right now.
Shopping Campaigns
Showcase your sports products directly in Google search results with images, prices and your brand front and centre.
Remarketing
Re-engage people who have already shown interest in your business and bring them back when they are ready to convert.
Performance Max
Google's most advanced campaign type, using AI to reach your audience across Search, Display, YouTube and more.
OUR PROCESS
EVERYTHING YOU NEED FROM PAID SEARCH
01
Account Audit
We review your existing setup or start fresh, identifying exactly where the opportunity lies for your sports business.
02
CAMPAIGN BUILD
We structure your campaigns, research your keywords and write ad copy that speaks your audience's language.
03
LAUNCH
We go live properly, with tracking, conversion goals and budgets set up correctly from day one.
04
OPTIMISE WEEKLY
We monitor performance, test new ideas and improve continuously. You get clear, jargon-free reports.
FAQs
GOOGLE ADS QUESTIONS ANSWERED
There is no single answer, as it depends on your goals, sector and competition. We help you identify a realistic starting budget and scale it as results come in. Most sports businesses we work with start between £500 and £2,000 per month in ad spend.
Google Ads can generate traffic and leads from day one. However, campaigns typically take 4 to 8 weeks to reach optimal performance as we gather data, test and refine. We will be transparent with you throughout.
Both. We frequently take over existing accounts that are underperforming and turn them around. Our audit process identifies exactly what needs fixing and we go from there.
Google Ads targets people who are actively searching for something. Paid social targets people based on who they are and what they are interested in. Both have a role to play and we can advise on the right mix for your business.
Absolutely. We work with businesses of all sizes across the sports and active lifestyle sector, from local running clubs and independent gyms to national event series and equipment brands.
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