YOUR CUSTOMERS ARE ASKING AI BEFORE THEY ASK GOOGLE
A runner training for their first ultra doesn't just search "energy gels" anymore. They ask ChatGPT what to eat per hour, which gels won't upset their stomach, and what other runners rate. The answer names a handful of brands. If yours isn't one of them, you're not in the conversation. AI visibility makes sure your brand shows up in those answers, at every stage from "what do I need" to "which one should I buy".
WHY DIGITAL PACE
WE THINK LIKE YOUR CUSTOMERS, BECAUSE WE ARE YOUR CUSTOMERS
WE LIVE THE NICHE
Endurance sport is our world, particularly running. We train, race, buy the kit and fuel, and ask the same questions your customers do.
BETTER PROMPT TRACKING
We track the questions athletes really ask, like "best gel for a hot marathon" or "trail shoes for muddy fell races", not generic keywords.
BETTER CONTENT
We know what a runner needs to read before they trust a recommendation, from first-time marathoners to seasoned fell runners.
BETTER CHECKS
We review content with an athlete's eye, so it lands with the people you're trying to reach.
HOW IT WORKS
FROM PROMPTS TO CITATIONS
1. UNDERSTAND THE PROMPTS
We map the questions your potential customers ask AI at each stage of the purchase journey, from early research to the final decision.
2. MEASURE YOUR VISIBILITY
We track how often your brand is mentioned and cited for those prompts, and which competitors show up instead.
3. FIND THE GAPS
We look at which sources AI is pulling from, and where your site and wider presence fall short.
4. BUILD AND DELIVER
We prioritise the actions most likely to get you cited, then guide your team or deliver the work with our network of content, PR and web specialists.
MEASURING VISIBILITY
WHAT WE MEASURE
VISIBILITY BY TOPIC
How often you appear for each product area or theme you care about, tracked over time so you can see what's moving and why.
COMPETITOR COMPARISON
Who's being recommended alongside or instead of you, topic by topic.
CITATIONS AND SOURCES
Which websites AI is relying on for its answers, and whether yours is one of them.
CHANGE OVER TIME
AI answers change constantly, so we track trends rather than one-off checks, and show whether the work is shifting how often you're mentioned.
SERVICE LEVELS
SUPPORT THAT FITS WHERE YOU ARE
FREE MINI AUDIT
One product, one topic, tested against around 8 real customer prompts. Results in 5 days, then a call to talk them through.
VISIBILITY MONITORING
Ongoing tracking so you always know where you stand against your competitors.
STRATEGY SUPPORT
Monitoring plus a clear, prioritised plan for your team to deliver.
FULL OPERATIONAL SUPPORT
We run it end to end with our network of content, PR and web development professionals.
BUILT BY SOMEONE WHO'S BEEN ON BOTH SIDES
Digital Pace was founded by Nige, who has worked in-house at sports-first brands and knows how endurance brands are built and marketed from the inside. Outside work, he's a keen cyclist and runner with a 2:25 marathon, and holds the fastest known time for running the Yorkshire Three Peaks twice.
FAQS
AI VISIBILITY QUESTIONS, ANSWERED
Yes. Our founder Nige has worked in-house at sports-first brands and lives the sport himself, as a keen cyclist and runner with a 2:25 marathon who holds the fastest known time for running the Yorkshire Three Peaks twice. We know how athletes think, talk and buy because we're doing it too.
It's how often your brand is mentioned, recommended or cited when people ask AI tools like ChatGPT, Perplexity, Gemini or Google's AI Overviews questions related to what you sell.
SEO is about ranking in a list of links. AI tools give one answer that names a few brands, so the goal is to be one of them. A lot of the foundations overlap, but AI relies heavily on what other trusted sites say about you, not just your own website.
The foundations overlap, but the focus shifts. SEO targets keywords, while AI visibility targets the full questions people ask. AI also summarises lots of sources, so what other sites say about you matters more, and clear, consistent information across the web helps you get cited. We measure success by how often you're mentioned for key prompts, not by ranking positions.
We cover every channel AI draws from: onsite content that answers real customer questions, offsite coverage in publications and round-ups, social presence where athletes talk kit and nutrition, genuine reviews, accurate listings on retailer and partner sites, and backlinks from credible sports sites. We either give your team a prioritised plan or deliver it with our network of specialists.
We track a set of real customer prompts over time and measure how often you appear, which competitors appear instead, and which sources the AI is citing. We look at this by topic, because the competitor picture changes depending on the question.
Mostly unbranded questions, the ones people ask before they've decided on a brand, like "best energy gel for a marathon that won't upset my stomach". That's where new customers are won or lost.
One product and one topic, tested against around 8 customer prompts. We send your results within 5 days, then jump on a call to talk them through.
Endurance sport brands, particularly running. That includes nutrition, kit, events, coaches and apps.
Yes, we work with brands worldwide.
No one honestly can. AI answers change all the time. What we can do is show you where you stand, what's driving the results, and focus effort where it's most likely to move the needle.
Often some of it, yes, but your website is only part of the picture. Mentions on other trusted sites, reviews and PR play a big role in what AI recommends.
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