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Paid social advertising involves promoting your business through social media platforms like Meta (Facebook and Instagram) and TikTok. These channels allow you to target audiences based on their interests, location, browsing behaviour, and even your uploaded email lists. This approach is ideal when you want to create demand and educate potential customers, making it a great channel for products or services with low search volume. Paid social complements other advertising chan

What is PPC? Understanding the Basics of Pay-Per-Click Advertising At its simplest, pay-per-click (PPC) is a way to advertise online where you only pay when someone clicks on your ad. It’s like putting a signpost in front of people who are already searching for exactly what you offer. Whether you run a trail running store, a nutrition consultancy, or a physiotherapy clinic, PPC lets you present your services right when potential customers are looking. Think of PPC as a quick,