The cost of PPC and Paid Social depends on your goals, industry, and competition. With Digital Pace, you’ll pay a straightforward retainer fee for account management, plus the actual spend in your ad platforms, which you’ll have full visibility of at all times. There are no hidden fees or minimum ad spend requirements—your budget can be scaled up or down instantly within the platforms based on performance. This flexible, transparent approach ensures that your investment delivers maximum ROI.

Digital Pace is a great fit for small to medium-sized businesses looking to get started with paid ads or improve their current campaigns and general digital strategy. Whether you’re new to paid media or seeking better results, we will tailor a strategy that maximises your investment and ensures measurable growth.

At Digital Pace, you’ll work directly with me, an experienced performance marketer, throughout the entire process. Unlike large agencies, where your account might be handed to a junior team member, I personally plan, execute, and optimise your campaigns. You’ll always have direct access to the person driving your success.

Although you can have access to your campaigns at all times it is recommended that all amends in platform are done by us. You will have direct access to us operating the campaigns, decisions and amends can be made fast with me as an extension to your business.

We specialise in managing ads on platforms like Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, Pinterest, X.com and TikTok. Each platform has unique strengths, and we will recommend the best ones based on your goals and target audience.

Success is measured by achieving your specific goals, whether it’s more leads, increased sales, or greater website traffic. We can set up reports to measure the volume and value of conversions on your site so we can see how much revenue we are delivering vs the amount spent (ROAS / ROI). We will set up the measurement bespoke to you based on how your business and website is set up.

PPC (Pay-Per-Click), Paid Search, and SEM (Search Engine Marketing) are related but not identical terms. At Digital Pace, when we refer to PPC, we specifically mean Paid Search—ads that appear on search engines like Google or Bing, although you might hear other agencies sometime use PPC more broadly where similar Pay Per Click models are used. SEM, on the other hand, is a wider term that includes both Paid Search (PPC) and organic search strategies (like SEO). In short, Paid Search (PPC) is a fast and effective way to drive traffic to your website by targeting users actively searching for your products or services.

Even with well-optimised SEO, PPC can still be a valuable addition to your marketing strategy. While SEO helps you rank organically over time, PPC provides instant visibility, especially for competitive keywords where organic results alone may not suffice. Even if you are ranking top for generic keywords, you could still be missing out on the top paid placements in the search engine, where you may be missing incremental traffic. PPC also allows you to: Target specific audiences with precision. Test new keywords and strategies quickly. Promote time-sensitive offers or events. Gain valuable insights from ad performance data that can complement your SEO efforts. In short, PPC and SEO work best together, creating a balanced approach to drive both immediate and long-term results.

You set the maximum you are willing to spend on a click to ensure profitable ROI. We work with you to find how valuable the traffic will be and ensure that we only spend enough to ensure a profitable return on investment. There is no minimum spends or Cost Per Click (CPC) caps, giving you complete confidence that you are going to be driving additional revenue to your business at a profitable margin.

Paid Search is ideal for businesses that want to drive targeted traffic to their website quickly. It’s particularly effective if you have clear goals, such as generating leads, sales, or inquiries. Paid Search is targeting at the point of intent to purchase or use your service, so if potential customers could be searching for your products or services in Google, then most likely Paid Search will be right for you.

You can run ads on most social networks and each have their own benefits. We run ads on Meta (Facebook & Instagram), YouTube, LinkedIn, Twitter (X.com), TikTok and Pinterest. Get in touch to help us understand which platform will work best for you.

As well as video views, impressions, engagements and traffic, you can also set up campaigns to drive conversions to your website. Paid social can be used in many different ways, including retargeting your existing customers or acquiring new ones. We specialising in understanding your business goals and seeing where we can get the most out of paid social for you.

If your audience spends time on social media platforms, Paid Social can be a powerful tool to connect with them. It’s great for businesses looking to build awareness, promote products, or reach niche markets far wider than your followers with potential for hyper focused targeting. It is estimated 83% of the UK is on Social Media, so the chances are your customers are too. Generally speaking if you are wanting to drive conversions to your business we recommend starting with Paid Search and adding in Paid Social once Search is working efficiently, although every business is different.

There is no minimum spends in Paid Social, you can spend as much or as little as you like, and often it only takes less than £100 on an ad for it to do what you need to do, especially for local businesses.