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SERVICE 02
PAID SOCIAL
Sports audiences are highly active on social media but reaching them effectively takes more than boosting a post. We build paid social campaigns that understand the sporting mindset, target the right people at the right time, and turn scrollers into customers, members and fans.
PLATFORMS WE MANAGE
WHERE YOUR SPORTS AUDIENCE SPENDS TIME
meta
The most powerful targeting platform available. Reach sports fans, event goers and fitness enthusiasts with precision.
LinkedIn for B2B sports partnerships.
FAQs
Paid Social Questions
Answered
It depends on your audience, goals and budget. Meta is usually the starting point for most sports businesses due to its targeting depth. TikTok is growing fast for fitness and youth-focused brands. We help you pick the right platform rather than spreading budget too thin.
We provide creative direction and can work with your existing assets or connect you with our trusted network of designers, photographers and videographers to create content that performs.
We use a combination of interest-based targeting, lookalike audiences built from your existing customers, and retargeting to reach people who have already engaged with your brand. Our sports background means we know exactly which interests and behaviours to target.
We typically recommend a minimum of £500 per month in ad spend to get meaningful data. Campaigns scale well from there as we identify what is working.
Yes. We often run coordinated campaigns across Meta and LinkedIn simultaneously, or combine paid social with Google Ads for a full-funnel approach. We always recommend based on your goals and budget.
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Digital Pace is a Huddersfield based digital marketing agency for endurance sport and active brands. With over 13 years of experience, including in-house roles at sports-first brands, we help running, trail, outdoor and sports nutrition brands grow through Google Ads and PPC, Google Shopping, paid social on Meta, AI search visibility and joined-up digital strategy. Based in Yorkshire and working with clients across the UK, Europe and the US, we manage budgets of every size and focus on measurable results: more qualified traffic, more sales and a brand that shows up when athletes search, scroll or ask AI.